A custom series of fonts via Arnold for Jack Daniel Distillery. For the project, the three prominent lettering styles from the famous Black Label (c.1904) were developed into complete fonts. Top and center is the Jasper font, based on the familiar Jack Daniel's logo lettering (and bearing Jack Daniel's given first name). The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. Rounding out the set is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery.

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